Property Management Blog

3 Tips for Marketing Your Older Portland Oregon Rental Unit

System - Wednesday, December 17, 2014

Thanks to a recent article in the Wall Street Journal we know that construction of town homes, apartments, plexes and homes increased during 2014.

Although many people invested in rental units this year, having more rentals on the market isn’t always a good thing for owners of older Portland Oregon rental units.

Here are 3 tips you can use to market your older rental unit and make it stand out from the crowd.

Tip 1 – Promote Your Rental Unit’s Best Features

Although owners of newer rental units in Portland will be glad to brag about the fact that their units are new construction, an older property very likely has lots of features you can promote:

  • Great views
  • Awesome location
  • Close to schools
  • Great restaurants or attractions nearby
  • Yard space
  • Plenty of storage
  • Community area
  • Good parking

Tip 2- Keep Your Rental Unit in Great Shape

Always focus on curb appeal when marketing your rental units.  Many potential renters – including the renters you really want to attract - may be turned away and not want to get out of their cars if they drive to your rental unit and are turned “off” by a poor first impression.

Tip 3 – Keep Your Rental Unit Visible

Flood all of the digital platforms – from Zillow to Craigslist to all forms of social media – with news of your vacancy.  Use signs, banners and advertising to keep your rental unit visible to drive-by traffic.

These steps are especially important because there will be more buyers flocking to the local market than ever before thanks to the advertising and promotion from new apartments, condos, town homes and rental units in all areas in Portland. 

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