Over the last two years there’s been an increase in demand for rental housing in Portland as more millennials have entered the market.
There’s also been a large demand for rentals from people who are recovering financially from the real estate collapse of 2007.
This demand for rentals is good news for income property owners in Portland, Oregon but it also means you have to make sure you advertise your plex, home, townhome or condo where it can be found by prospective tenants.
Make Sure You Advertise Online
In 2015, most renters are turning to the internet to search for rental units in Portland and across the United States.
Websites like www.craigslist.org, www.homes.com, www.zillow.com and www.forrent.com are the top websites that renters use to search for available plexes, condos, apartments or townhomes for rent in Portland.
Make Your Rental Listing Mobile Friendly
When choosing to list your rental online, make sure you’re also choosing a mobile friendly website. The vast majority of prospective renters are searching for rentals on their mobile homes.
Use Your Blog
As a property owner in Portland Oregon you may be using the latest websites to market your rentals, but are you using your blog too?
By using your blog for rental marketing, you’ll be able to create a longer listing which highlights everything your rental offers. You’ll then be able to funnel those leads directly to your lead capture page where they will fill out a form to contact you.
Highlight Important Amenities
These days we have a mixture of renters from every generation searching for rentals across Portland. That’s why it is so important for you to highlight all of the amenities your rental has to offer.
Thanks to a recent survey by www.appfolio.com , we know that simple amenities like a patio balcony, garbage disposal and an updated kitchen are important to some renters while amenities like Wi-Fi and satellite TV are important to other renters. The key point is that you shouldn’t hesitate to list everything your rental has to offer.